Baymaze‘s challenge

BayMaze aimed to create a platform that facilitates connections between newcomers and local experts in cities, focusing on easing the integration process for those relocating or visiting temporarily. The challenge included researching and addressing the diverse needs of individuals moving to new cities, which can be overwhelming due to factors like unfamiliar neighborhoods, social environments, and local amenities.

Baymaze‘s solution

We collaborated with BayMaze’s design and development team in a fractional role, ensuring the project was well-implemented and future-proofed. Through extensive user research, we identified an additional market segment—short-term travelers seeking local insights—and introduced features and design enhancements to accommodate this group. This strategic expansion broadened BayMaze's user base and enriched the platform's functionality, enhancing its overall appeal and utility.

Our roles