Train Market‘s challenge

Train Market aimed to establish a platform to streamline connections between clients and personal trainers. Clients often experience disorganization and uncertainty when starting their fitness journeys, while trainers face difficulties with outreach, client communication, and maintaining visibility. Train Market needed thorough research and a compelling MVP to secure investor interest.

Train Market‘s solution

We conducted and documented user interviews to develop empathy maps, personas, and a refined game plan for app development. Through these interviews and brainstorming sessions with the Train Market team, we identified long-term goals, user types, business objectives, a user journey map, a competitor audit, and value propositions. Collaborating closely with Train Market’s key members, we developed an information architecture, design system, and a tech strategy. This comprehensive approach ensured we addressed technical questions from potential investors, positioning Train Market effectively for their investment round.

Our roles